Unique Organizing Purpose research – purpose is transparently system directed by big hairy goals that all can communally win-win-win from be they part of the dynamics of production, demand or both

Identifiers system – the mind clicks through neural links – how smoothly does your brand memorizers support this recall and search for what to trust

Future History – what stories does the organization tell about its future and celebrate from its past

Masterbriefing- what elements of communications cost someone time or money and is the brief done in a way that unite all those who could serve the brand most passionately

Quality and value – this is a fundamental segmentation challenge of all system especially social business designs aiming for 10 times more economic

How are the Q&A correspondent s of the brand mapped – if you want to be the world’s favorite collaboration brand how many windows on the world will you need to be serving 24/7

Brand and strategy architecture – neither exist without each other; partnerships across brads are particularly risky at boundaries; how proactively do you mediate this

Organizations systematically spin productive and demanding relationship in ways that compound exponential consequences- the metrics and flows governed determine whether the system is conflict and silo-free. Currently less than 1% of the world’s 1000 most powerful brands are governed in ways to sustain their most responsible purposes- which type of brand are you- and do you always choose partners of your type

Drama of leadership – how personal is the leadership and what politics are caused by a person having the most limited resources of all the dynamics that branding uses